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Google Adsense (es) - Políticas de Programa 17-jul-2018 | 20,2%
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0 AdSense program policies AdSense program policies
1 You can also check our official blog for updates, examples and FAQs regarding program policies. You can also check our official blog for updates, examples and FAQs regarding program policies.
2 All publishers are required to adhere to the following policies, so please read them carefully. If you fail to comply with these policies without permission from Google, we reserve the right to disable ad serving to your site and/or disable your AdSense account at any time. If your account is disabled, you will not be eligible for further participation in the AdSense program. All publishers are required to adhere to the following policies, so please read them carefully. If you fail to comply with these policies without permission from Google, we reserve the right to disable ad serving to your site and/or disable your AdSense account at any time. If your account is disabled, you will not be eligible for further participation in the AdSense program.
3 Because we may change our policies at any time, please check here often for updates. In accordance with our online Terms and Conditions , it's your responsibility to keep up to date with, and adhere to, the policies posted here. Exceptions to these policies are permitted only with authorization from Google. Because we may change our policies at any time, please check here often for updates. In accordance with our online Terms and Conditions , it's your responsibility to keep up to date with, and adhere to, the policies posted here. Exceptions to these policies are permitted only with authorization from Google.
4 Expand all Collapse all Expand all Collapse all
5 Invalid clicks and impressions Invalid clicks and impressions
6 Publishers may not click their own ads or use any means to inflate impressions and/or clicks artificially, including manual methods. Publishers may not click their own ads or use any means to inflate impressions and/or clicks artificially, including manual methods.
7 Learn more Learn more
8 Clicks on Google ads must result from genuine user interest. Any method that artificially generates clicks or impressions on your Google ads is strictly prohibited. These prohibited methods include, but are not limited to, repeated manual clicks or impressions, automated click and impression generating tools and the use of robots or deceptive software. Please note that clicking your own ads for any reason is prohibited. Clicks on Google ads must result from genuine user interest. Any method that artificially generates clicks or impressions on your Google ads is strictly prohibited. These prohibited methods include, but are not limited to, repeated manual clicks or impressions, automated click and impression generating tools and the use of robots or deceptive software. Please note that clicking your own ads for any reason is prohibited.
9 Encouraging clicks Encouraging clicks
10 Publishers may not ask others to click their ads or use deceptive implementation methods to obtain clicks. This includes, but is not limited to, offering compensation to users for viewing ads or performing searches, promising to raise money for third parties for such behavior or placing images next to individual ads. Publishers may not ask others to click their ads or use deceptive implementation methods to obtain clicks. This includes, but is not limited to, offering compensation to users for viewing ads or performing searches, promising to raise money for third parties for such behavior or placing images next to individual ads.
11 Learn more Learn more
12 In order to ensure a good experience for users and advertisers, publishers participating in the AdSense program may not: In order to ensure a good experience for users and advertisers, publishers participating in the AdSense program may not:
13 Compensate users for viewing ads or performing searches, or promise compensation to a third party for such behavior. Compensate users for viewing ads or performing searches, or promise compensation to a third party for such behavior.
14 Encourage users to click the Google ads using phrases such as "click the ads", "support us", "visit these links" or other similar language. Encourage users to click the Google ads using phrases such as "click the ads", "support us", "visit these links" or other similar language.
15 Direct user attention to the ads using arrows or other graphical gimmicks. Direct user attention to the ads using arrows or other graphical gimmicks.
16 Place misleading images alongside individual ads. Place misleading images alongside individual ads.
17 Place ads in a floating box script. Place ads in a floating box script.
18 Format ads so that they become indistinguishable from other content on that page. Format ads so that they become indistinguishable from other content on that page.
19 Format site content so that it is difficult to distinguish it from ads. Format site content so that it is difficult to distinguish it from ads.
20 Place misleading labels above Google ad units. For instance, ads may be labelled "Sponsored Links" or "Advertisements", but not "Favorite Sites" or "Today's Top Offers". Place misleading labels above Google ad units. For instance, ads may be labelled "Sponsored Links" or "Advertisements", but not "Favorite Sites" or "Today's Top Offers".
21 Content policies Content policies
22 Publishers may not place AdSense code on pages with content that violates any of our content policies. Some examples include content that is adult, shocking, or advocates racial intolerance. Please see our prohibited content article for more information. Publishers may not place AdSense code on pages with content that violates any of our content policies. Some examples include content that is adult, shocking, or advocates racial intolerance. Please see our prohibited content article for more information.
23 View full content policies. View full content policies.
24 Pages with Google ads may not include: Pages with Google ads may not include:
25 Pornography, adult or mature content Pornography, adult or mature content
26 Shocking content Shocking content
27 Content that threatens or advocates for harm on oneself or others Content that threatens or advocates for harm on oneself or others
28 Content that harasses, intimidates or bullies an individual or group of individuals Content that harasses, intimidates or bullies an individual or group of individuals
29 Content that incites hatred against, promotes discrimination of, or disparages an individual or group on the basis of their race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, or other characteristic that is associated with systemic discrimination or marginalization Content that incites hatred against, promotes discrimination of, or disparages an individual or group on the basis of their race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, or other characteristic that is associated with systemic discrimination or marginalization
30 Excessive profanity Excessive profanity
31 Hacking/cracking content Hacking/cracking content
32 Software or other content that violates the Unwanted Software Policy Software or other content that violates the Unwanted Software Policy
33 Malware or adware Malware or adware
34 Illicit drugs and drug paraphernalia content Illicit drugs and drug paraphernalia content
35 Content that promotes, sells, or advertises products obtained from endangered or threatened species. Content that promotes, sells, or advertises products obtained from endangered or threatened species.
36 Online sale of alcoholic beverages Online sale of alcoholic beverages
37 Sales of tobacco or tobacco-related products Sales of tobacco or tobacco-related products
38 Sales of prescription drugs Sales of prescription drugs
39 Sales of weapons or ammunition (e.g., firearms, firearm components, fighting knives, stun guns) Sales of weapons or ammunition (e.g., firearms, firearm components, fighting knives, stun guns)
40 Sales or distribution of coursework or student essays Sales or distribution of coursework or student essays
41 Content regarding programs which compensate users for clicking ads or offers, performing searches, surfing websites or reading emails Content regarding programs which compensate users for clicking ads or offers, performing searches, surfing websites or reading emails
42 Any other content that is illegal, promotes illegal activity or infringes on the legal rights of others Any other content that is illegal, promotes illegal activity or infringes on the legal rights of others
43 Publishers are also not permitted to place AdSense code on pages with content primarily in an unsupported language . Publishers are also not permitted to place AdSense code on pages with content primarily in an unsupported language .
44 Abusive experiences Abusive experiences
45 Publishers may not place Google ads on sites that contain abusive experiences. See the abusive experiences page for more information. Publishers may not place Google ads on sites that contain abusive experiences. See the abusive experiences page for more information.
46 Authorized inventory (ads.txt) Authorized inventory (ads.txt)
47 If AdSense publishers choose to use ads.txt on their domains, those publishers must ensure that they are included as authorized sellers of that inventory. For more information, see Declare who is authorized to sell your inventory with ads.txt . If AdSense publishers choose to use ads.txt on their domains, those publishers must ensure that they are included as authorized sellers of that inventory. For more information, see Declare who is authorized to sell your inventory with ads.txt .
48 Copyrighted material Copyrighted material
49 AdSense publishers may not display Google ads on pages with content protected by copyright law unless they have the necessary legal rights to display that content. This includes pages that display copyrighted material, pages hosting copyrighted files, or pages that provide links driving traffic to pages that contain copyrighted material. AdSense publishers may not display Google ads on pages with content protected by copyright law unless they have the necessary legal rights to display that content. This includes pages that display copyrighted material, pages hosting copyrighted files, or pages that provide links driving traffic to pages that contain copyrighted material.
50 It is our policy to respond to notices of alleged infringement that comply with the Digital Millennium Copyright Act (DMCA). For AdSense publishers, if we receive a notice or otherwise have reason to believe that your page is infringing, we may terminate your participation in the program. You can file a counter-notification via this form . More information about our DMCA process is available in this blog post . It is our policy to respond to notices of alleged infringement that comply with the Digital Millennium Copyright Act (DMCA). For AdSense publishers, if we receive a notice or otherwise have reason to believe that your page is infringing, we may terminate your participation in the program. You can file a counter-notification via this form . More information about our DMCA process is available in this blog post .
51 If you believe that a page which is participating in the AdSense program is displaying your copyrighted material without the rights to do so, please report it using this form or by clicking on the AdChoices icon If you believe that a page which is participating in the AdSense program is displaying your copyrighted material without the rights to do so, please report it using this form or by clicking on the AdChoices icon
52 . .
53 Counterfeit goods Counterfeit goods
54 AdSense publishers may not display Google ads on webpages that offer for sale or promote the sale of counterfeit goods. Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another. They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner. AdSense publishers may not display Google ads on webpages that offer for sale or promote the sale of counterfeit goods. Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another. They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner.
55 Traffic sources Traffic sources
56 Google ads may not be placed on pages receiving traffic from certain sources. For example, publishers may not participate in paid-to-click programs, send unwanted emails or display ads as the result of the action of any software application. Also, publishers using online advertising must ensure that their pages comply with Google's Landing Page Quality Guidelines . Google ads may not be placed on pages receiving traffic from certain sources. For example, publishers may not participate in paid-to-click programs, send unwanted emails or display ads as the result of the action of any software application. Also, publishers using online advertising must ensure that their pages comply with Google's Landing Page Quality Guidelines .
57 Learn more Learn more
58 To ensure a positive experience for Internet users and Google advertisers, sites displaying Google ads may not: To ensure a positive experience for Internet users and Google advertisers, sites displaying Google ads may not:
59 Use third-party services that generate clicks or impressions such as paid-to-click, paid-to-surf, autosurf and click-exchange programs. Use third-party services that generate clicks or impressions such as paid-to-click, paid-to-surf, autosurf and click-exchange programs.
60 Be promoted through unsolicited mass emails or unwanted advertisements on third-party websites. Be promoted through unsolicited mass emails or unwanted advertisements on third-party websites.
61 Display Google ads, search boxes or search results as a result of the actions of software applications such as toolbars. Display Google ads, search boxes or search results as a result of the actions of software applications such as toolbars.
62 Be loaded by any software that can trigger pop-ups, redirect users to unwanted websites, modify browser settings or otherwise interfere with site navigation. It is your responsibility to ensure that no ad network or affiliate uses such methods to direct traffic to pages that contain your AdSense code. Be loaded by any software that can trigger pop-ups, redirect users to unwanted websites, modify browser settings or otherwise interfere with site navigation. It is your responsibility to ensure that no ad network or affiliate uses such methods to direct traffic to pages that contain your AdSense code.
63 Receive traffic from online advertising unless the site complies with the spirit of Google's Landing Page Quality Guidelines . For instance, users should easily be able to find what your ad promises. Receive traffic from online advertising unless the site complies with the spirit of Google's Landing Page Quality Guidelines . For instance, users should easily be able to find what your ad promises.
64 Ad behavior Ad behavior
65 Publishers are permitted to make modifications to the AdSense ad code so long as those modifications do not artificially inflate ad performance or harm advertisers. Please see Modification of the AdSense ad code for more information. Publishers are permitted to make modifications to the AdSense ad code so long as those modifications do not artificially inflate ad performance or harm advertisers. Please see Modification of the AdSense ad code for more information.
66 Ad placement Ad placement
67 Publishers are encouraged to experiment with a variety of placements and ad formats. However, AdSense code may not be placed in inappropriate places such as pop-ups, emails or software. Publishers must also adhere to the policies for each product used. Please see our ad placement policies article for more information. Publishers are encouraged to experiment with a variety of placements and ad formats. However, AdSense code may not be placed in inappropriate places such as pop-ups, emails or software. Publishers must also adhere to the policies for each product used. Please see our ad placement policies article for more information.
68 View full ad placement policies. View full ad placement policies.
69 Google ads, search boxes or search results may not be: Google ads, search boxes or search results may not be:
70 Integrated into a software application (does not apply to AdMob) of any kind, including toolbars. Integrated into a software application (does not apply to AdMob) of any kind, including toolbars.
71 Displayed in pop-ups or pop-unders, including where a page containing Google ads, search boxes, or search results is loaded in a pop-up or pop-under. Displayed in pop-ups or pop-unders, including where a page containing Google ads, search boxes, or search results is loaded in a pop-up or pop-under.
72 Placed inside emails, or on pages where email messages are the primary focus. Placed inside emails, or on pages where email messages are the primary focus.
73 Placed on pages where dynamically-generated content (such as live chat, instant messaging, or auto-refreshing comments) is the primary focus of the page. Placed on pages where dynamically-generated content (such as live chat, instant messaging, or auto-refreshing comments) is the primary focus of the page.
74 Obscured by elements on a page. Obscured by elements on a page.
75 Underneath or adjacent to buttons or any other object such that the placement of the ad interferes with a user’s typical interaction with the app or ad. Underneath or adjacent to buttons or any other object such that the placement of the ad interferes with a user’s typical interaction with the app or ad.
76 Placed on any non-content-based page. (Does not apply to AdSense for search or mobile AdSense for search.) Placed on any non-content-based page. (Does not apply to AdSense for search or mobile AdSense for search.)
77 Placed on pages published specifically for the purpose of showing ads. Placed on pages published specifically for the purpose of showing ads.
78 Placed on pages whose content or URL could confuse users into thinking it is associated with Google due to the misuse of logos, trademarks or other brand features. Placed on pages whose content or URL could confuse users into thinking it is associated with Google due to the misuse of logos, trademarks or other brand features.
79 Placed on, within or alongside other Google products or services in a manner that violates the policies of that product or service. Placed on, within or alongside other Google products or services in a manner that violates the policies of that product or service.
80 Site behavior Site behavior
81 Sites showing Google ads should be easy for users to navigate. Sites may not change user preferences, redirect users to unwanted websites, initiate downloads, include malware or contain pop-ups or pop-unders that interfere with site navigation. Sites showing Google ads should be easy for users to navigate. Sites may not change user preferences, redirect users to unwanted websites, initiate downloads, include malware or contain pop-ups or pop-unders that interfere with site navigation.
82 Technical requirements Technical requirements
83 To help you provide a quality user experience, Google has developed technical specifications for sites displaying Google ads. We only allow sites that comply with these technical specifications. Please review below for detailed technical requirements: To help you provide a quality user experience, Google has developed technical specifications for sites displaying Google ads. We only allow sites that comply with these technical specifications. Please review below for detailed technical requirements:
84 Use supported languages Use supported languages
85 Google publisher products do not support all languages. Applications for participation in these programs can be for sites with content primarily in the following languages . Google publisher products do not support all languages. Applications for participation in these programs can be for sites with content primarily in the following languages .
86 Format requirements Format requirements
87 WebView WebView
88 AdSense for content (AFC) and Ad Exchange (AdX) display ads are not supported through all WebView technologies. App developers wishing to monetize by publishing AFC and AdX display ads through a WebView must use one of the following supported viewing frames: AdSense for content (AFC) and Ad Exchange (AdX) display ads are not supported through all WebView technologies. App developers wishing to monetize by publishing AFC and AdX display ads through a WebView must use one of the following supported viewing frames:
89 Android: Chrome Custom Tab Android: Chrome Custom Tab
90 iOS: SFSafariViewController (iOS9 and iOS10 only) iOS: SFSafariViewController (iOS9 and iOS10 only)
91 Google AdMob and AdX in-app ads may be shown in an app next to a WebView so long as the Google Mobile Ads SDK is in use and the publisher is compliant with all other AdSense program policies. Google AdMob and AdX in-app ads may be shown in an app next to a WebView so long as the Google Mobile Ads SDK is in use and the publisher is compliant with all other AdSense program policies.
92 Google advertising cookies Google advertising cookies
93 AdSense publishers must have and abide by a privacy policy that discloses that third parties may be placing and reading cookies on your users' browsers, or using web beacons to collect information as a result of ad serving on your website. Learn more about preparing your privacy policy . AdSense publishers must have and abide by a privacy policy that discloses that third parties may be placing and reading cookies on your users' browsers, or using web beacons to collect information as a result of ad serving on your website. Learn more about preparing your privacy policy .
94 Identifying users and user consent Identifying users and user consent
95 You must not pass any information to Google: You must not pass any information to Google:
96 that Google could use or recognize as personally identifiable information; or that Google could use or recognize as personally identifiable information; or
97 that permanently identifies a particular device (such as a mobile phone's unique device identifier if such an identifier cannot be reset). that permanently identifies a particular device (such as a mobile phone's unique device identifier if such an identifier cannot be reset).
98 You must not use Google AdSense to facilitate the merging of personally identifiable information with information previously collected as non-personally identifiable information without robust notice of, and the user's prior affirmative (i.e., opt-in) consent to, that merger. You must not use Google AdSense to facilitate the merging of personally identifiable information with information previously collected as non-personally identifiable information without robust notice of, and the user's prior affirmative (i.e., opt-in) consent to, that merger.
99 For more information, please refer to Guidance for complying with the Identifying Users Policy . For more information, please refer to Guidance for complying with the Identifying Users Policy .
100 You must also comply with the EU user consent policy . You must also comply with the EU user consent policy .
101 Privacy Privacy
102 You must disclose clearly any data collection, sharing and usage that takes place on any site, app or other property as a consequence of your use of any Google advertising service. To comply with this disclosure obligation with respect to Google’s use of data, you have the option to display a prominent link to How Google uses data when you use our partners’ sites or apps . You must disclose clearly any data collection, sharing and usage that takes place on any site, app or other property as a consequence of your use of any Google advertising service. To comply with this disclosure obligation with respect to Google’s use of data, you have the option to display a prominent link to How Google uses data when you use our partners’ sites or apps .
103 Children's Online Privacy Protection Act (COPPA) Children's Online Privacy Protection Act (COPPA)
104 If you implement any Google advertising service on a site or section of a site that is covered by the Children's Online Privacy Protection Act (COPPA), (a) you must notify Google of those sites or sections of sites covered by COPPA using the tools found here: https://www.google.com/webmasters/tools/coppa , or the method for apps described here: https://firebase.google.com/docs/admob/android/targeting , and (b) you must not use interest-based advertising (including remarketing) to target: (i) past or current activity by users known by you to be under the age of 13 years or (ii) past or current activity on sites directed at users under the age of 13 years.Gambling content If you implement any Google advertising service on a site or section of a site that is covered by the Children's Online Privacy Protection Act (COPPA), (a) you must notify Google of those sites or sections of sites covered by COPPA using the tools found here: https://www.google.com/webmasters/tools/coppa , or the method for apps described here: https://firebase.google.com/docs/admob/android/targeting , and (b) you must not use interest-based advertising (including remarketing) to target: (i) past or current activity by users known by you to be under the age of 13 years or (ii) past or current activity on sites directed at users under the age of 13 years.
105 AdSense restricts the placement of ads on gambling sites and gambling-related content. We have different policies for gambling content based on the country in which a publisher is located. Publishers outside a limited group of countries are not allowed to place ads on any gambling content or on any pages with links to gambling content. This includes any content that allows users to place bets or play games in exchange for an opportunity to earn money or other prizes.
106 Learn more
107 In this selected group of countries, publishers are allowed to monetize pages with online gambling, information about online gambling content and pages that link to gambling content. Gambling content includes: online casino games, sports betting, bingo, lotteries, tips, odds, handicapping, mahjong, educational/supplemental materials and bonus codes.
108 Austria
109 Greece
110 Portugal
111 Belgium
112 Ireland
113 Romania
114 Canada
115 Israel
116 Serbia
117 Denmark
118 Italy
119 Spain
120 Finland
121 Norway
122 Sweden
123 France
124 Peru
125 United Kingdom
126 Currently, these publishers must meet Google’s stringent requirements for consideration and need to be selected and approved by the AdSense Policy Team before ads can be shown. If you're eligible, AdSense will be sure to contact you. Publishers located outside of these countries aren’t permitted to place ads on content that allows any type of betting or has links to such content.
127 To keep the Global Display Network family safe, ads will only be shown on gambling content if both the publisher and the page’s visitor are located within a gambling-approved country and if the visitor is of legal age.
128 Additionally, publishers now have the opportunity to opt in to receiving gambling ads through the category filtering feature. If you don't wish to receive gambling ads on your site, no action is required on your part.
129 Examples
130 Publishers who have not been selected or approved for gambling content:
131 Allowed
132 Not allowed
133 Sites with play-for-fun games, contests, sweepstakes, raffles
134 Location-based gambling sites (hotel casinos and destination travel sites)
135 Sites promoting fantasy sports
136 Sites selling books, ebooks, magazines, TV shows that discuss gambling-related activities
137 Discussion forums or blogs about gambling that don’t drive traffic to online gambling sites
138 Sites selling gambling equipment
139 Online gambling sites, such as online casinos or online wagering sites
140 Sites that drive traffic to online gambling sites, such as through organic links
141 Publishers who have been selected and approved for gambling content, and are located in one of the following countries: Austria, Belgium, Canada, Denmark, Finland, France, Greece, Ireland, Italy, Israel, Norway, Peru, Portugal, Romania, Serbia, Spain, Sweden, United Kingdom:
142 Allowed
143 Online gambling sites, such as online casinos or online wagering sites
144 Sites that drive traffic to online gambling sites, such as through organic links
145 Sites with play-for-fun games, contests, sweepstakes, raffles
146 Location-based gambling sites (hotel casinos and destination travel sites)
147 Sites promoting fantasy sports
148 Sites selling books, ebooks, magazines, TV shows that discuss gambling-related activities
149 Discussion forums or blogs about gambling that don’t drive traffic to online gambling sites
150 Sites selling gambling equipmentProduct-specific policies Product-specific policies
151 AdMob AdMob
152 AdSense for search AdSense for search
153 AdSense for video AdSense for video
154 AdSense for games AdSense for games
155 Last updated: January 23, 2018 Last updated: March 6, 2018