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Google Adsense (es) - Políticas para Vídeo y Juegos 06-nov-2018 | 99,3%
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0 Product-specific policiesAdSense for video and games policies Product-specific policies
1 Google Interactive Media Ads (IMA) policy for video and game monetization
2 Next: AdSense for Search (AFS) policies
3 Google Interactive Media Ads (IMA) products enable AdSense and Google Ad Manager publishers to display linear and non-linear ads within interactive media content such as videos and games. These publishers can use products such as AdSense for games, AdSense for video, Game Video publisher policy
4 Next: AdSense for Search (AFS) policies
5 s on Google Ad Manager, and Video on Google Ad Manager to earn revenue using relevant, non-intrusive ad placements from Google's extensive advertiser network. This policy applies to AdSense publishers, and Google Ad Manager Partners using Google Monetization (Preferred Deals, Programmatic Guaranteed, Private Auction and Open Auction), who monetize with video ads in
6 To monetize your interactive media content with Google ads, you must comply with the following policies:
7 Content requirements
8 Children's Online Privacy Protection Act (COPPA)
9 Video players and games implementation
10 Ad serving guidelines
11 In-banner video ads
12 Ad format guidelines
13 Content requirements
14 Publishers can only display AFG or AFV ads when video, gaming, or audio/music is present. auction, including ads shown in in-stream content, audio content, or in out-stream placements (e.g. games, in-article, in-feed). Anywhere a video ad is eligible to serve (in a game, in a video player with in-stream video, or in a standalone out-stream placement) is considered the video
15 Content displaying ads must adhere to the AdSense program policies and, where applicable, the Ad Exchange Seller program guidelines . For example, video and gaming content must exclude:
16 Pornographic, adult, or any mature content not deemed compliant with our content policy .
17 Con ad placement.
18 Policy requirements are organized under these key principles:
19 Use supported implementations
20 Accurately describe inventory
21 tent that is illegal, promotes illegal activity, or infringes on the legal rights of others. Protect
22 Violence, racial intolerance, or advocacy against any individual, group, or organization.
23 Copyrighted content, unless given the necessary legal rights to display that content. Please see our Copyrighted material policy for more information.
24 High-quality, accurate metadata and description URLs must be provided and maintained for all monetizable video and gaming content (see Set the description URL parameter in your ad tags ).
25 Publishers cannot use IMA products to monetize YouTube-hosted content. For YouTube content, publishers must monetize through the YouTube partner program .
26 Publishers must own the legal rights to monetize content using IMA products.
27 Publishers are responsible for ensuring that pages embedding their video and gaming con advertiser value
28 Respect the user
29 Specific ad formats also have their own, additional requirements:
30 TrueView and skippable video ads
31 Out-stream ads
32 Use supported implementations
33 tent are compliant with the AdSense program policies and/or, where applicable, the Ad Exchange Seller program guidelines . If publishers cannot guarantee this, we recommend that they don't request ads on those pages. Use of supported Google video implementations is required in order to allow us to optimize user experience, enable brand measurement, protect against invalid traffic, and render proprietary formats such as
34 Publishers must have and abide by an appropriate privacy policy that clearly discloses that third parties may collect certain types of information about a user's visit to their websites, including whether the user interacted with content on the sites.
35 To the extent that there is any conflict between these video policies and the Ad Exchange Seller program guidelines, then publishers needs to comply with the version of the conflicting provision in the Ad Exchange Seller program guidelines .
36 Back to top
37 Children's Online Privacy Protection Act (COPPA)
38 If you use Google's Platform Products in connection with content that is directed at children under the age of 13 years, you must notify Google using Search Console or tag your site, app , or ad request for child-directed treatment. You must not use interest-based advertising (including remarketing) to target: (i) past or current activity by users known by you to be under the age of 13 years or (ii) past or current activity on sites directed at users under the age of 13 years.
39 Back to top
40 Video players and games implementation
41 P TrueView.
42 In-stream ads: Video ad placements next to video or audio content must use the Google Interactive Media Ads SDK or the Google Mobile Ads SDK on supported platforms, unless through an official Google Beta program.
43 ublishers must adhere to the Google Interactive Media Ads (IMA) SDK Terms of Service . Publishers cannot use interactive media ads products to monetize YouTube-hosted content. For YouTube content, publishers must
44 All inventory must be properly declared. For example, muted autoplay monetize through the YouTube partner program .
45 video ad placements must be declared as muted autoplay. Similarly, in-stream video ad placements must be declared as in-stream. Out-stream ads: To be eligible to serve out-stream ads, video ad placements must use Google-provided out
46 Publishers must utilize video players and/or games based on the following platform prerequisites:
47 Capable of -stream solutions: on web, Google Publisher Tags; in app, the Google Mobile Ads SDK.
48 Google IMA SDK integration (HTML5, iOS or Android) and/or compliant with VAST and VPAID standards (for example, the IMA Adapter ) and/or Dynamic Ad Insertion (e.g., tvOS, Roku, or Chromecast). The Google Interactive Media Ads SDK is not allowed for out-stream pl
49 Players and games must accommodate all appropriate types of user interaction with ads (e.g., clickthrough URLs, volume controls, pause).
50 Players and games that auto-play on page load must be above-the-fold on a typical browser (viewport) size of 1024 x 728 pixels.
51 Scroll-to-play and hover-to-play implementations are not allowed for Instream content. Publishers looking to create out-stream experiences with scroll to play should see our out-stream video policies .
52 Players and games must pause the content when a user clicks on an ad (the ad may continue to run). After an ad click, content may not resume until user initiation (e.g., the user clicks "play").
53 Minimum size and aspect ratio requirements
54 All video players and games must maintain an aspect ratio of 4:3, 16:9, 1:1, 3:4, or 9:16, or as otherwise approved by Google.
55 Video players and games displaying video ads must be at least 256 pixels in their longer dimension.
56 For the aspect ratios above, that translates into minimums of 256x192, 256x144, 256x256, 192x256, or 144x256 respectively.
57 Video players and games displaying overlay ads must be at least 400 pixels wide and 100 pixels tall (see Supported overlay ad sizes ).
58 Back to top
59 Ad serving guidelines
60 Publishers may not obscure, hide, remove or change the rendering of any ad content, unless expressly permitted by Google.
61 Publishers may not obscure, hide, or remove the rendering of any ad controls, unless expressly permitted by Google.
62 Publishers cannot alter code provided by Google or manipulate standard ad behavior, targeting or delivery of ads in any ways that aren't explicitly permitted by Google.
63 Users need to be able to clearly identify ads versus acements, except for placements in games.
64 Accurately describe inventory
65 Use metadata and declarations to accurately describe inventory so that advertisers are correctly informed where their ads run.
66 Ensure that high-quality, accurate metadata and description URLs are provided and maintained for all monetizable video & audio content, as well as for web games (See Set the description URL parameter in your ad tags ).
67 Video ad placements must either be audible by default or properly declared as a muted placement.
68 Note: for out-stream placements using Google's format libraries, muted declarations are automatically handled correctly.
69 video and gaming content. Only place in-stream video ad
70 Ad banners and images must not be used as template backgrounds for video and gaming content.
71 Ads must not be placed in close proximity to or obstruct in any way game or video player controls (play, pause, volume, etc.).
72 Only placements with valid in-stream content.
73 one ad can be displayed within the player or game at any given time. Video slideshows highlighting content available on a
74 All requested ads eligible to serve need to be displayed on the next available ad slot (as clients cannot create ad queues).
75 Ads must display until the user navigates away from the page or content, unless otherwise noted for specific ad formats (see Ad format guidelines below).
76 All ad serving guidelines also apply to any third-party ads you choose to display in players with Google ads.
77 Gaming content publishers must additionally adhere to the AdSense policies for content ads on game play pages .
78 Back to top
79 In-banner video ads
80 In-stream video ads should not be served site without original video content are not valid in-stream content.
81 in in-banner video ad slots. In-stream video ads must not be served in out-stream video ad placements, including in in-banner video ad placements.
82 In-banner video ads include, but are not limited to:Video ads triggered within a standard display banner ad on a web page or app. In-banner video ads placements include, but are not limited to:Showing video ads in a display banner ad on a web page or app.
83 Showing video ads in the rail of the page, such as in a 300x250 slot on desktop. Showing video ads in the rail of the page, such as in a 300x250 slot on desktop.
84 Showing video ads in ad slots with no accompanying video content, outside of out-stream placements. Showing video ads in placements with no accompanying video content, apart from out-stream placements.
85 Showing video ads in ad slots that cycle between traditional display ad units and video ads, whether or not they include accompanying video content.Back to top Showing video ads in placements that cycle between display ad units and video ads, whether or not there is accompanying video content.
86 Ad format guidelines
87 TrueView skippable video ads (linear) and Ad Manager skippable inventory
88 TrueView ads are proprietary ad formats from Google that run on YouTube as well as eligible GVP properties including Ad Manager, AdSense, and AdMob sites and apps. They are optimized for viewability and user engagement, respectful of viewers, and support Google brand measurement to quantify impact for advertisers.
89 TrueView engagement is continuously monitored to determine inventory eligibility for all publishers and domains. Inventory eligible for TrueView can be reduced as a result of low user engagement for a particular publisher or domain.
90 Ads are only eligible to serve in the pre-roll video ad placement or in mid-rolls, provided the sum duration of video content exceeds the sum duration of video ads.
91 To serve ads in mid-rolls, the video content's duration must be at least 10 minutes.
92 No TrueView skippable ads may display after a non-TrueView non-skippable ad has shown, and TrueView ads must have at least 7 minutes of video content between them. Ads must persist in the player or game until the user selects "Skip Ad", or the completion of the ad.
93 Video ads must be audible by default. They must be played back at the same volume level as the video, game, or audio/music content. Muted autoplay video ads are not permitted for skippable ads.
94 Only one auto-play player or game is allowed per page.
95 Video content playlists that auto-play may only display TrueView ads in the pre-roll placement prior to the initial video, or between videos in the playlist, provided the sum duration of video content exceeds the sum duration of video ads.
96 For TrueView ads, the duration of the ad is considered as the amount of time before a user is able to skip the ad (i.e., 5 seconds). To display more than one video ad, the video content clip must have duration longer than the sum duration of all the video ads.
97 In-Stream non-skippable video ads (linear)
98 Ads are eligible to serve in pre-roll, mid-roll and post-roll video ad placements, provided the sum duration of video content exceeds the sum duration of video ads.
99 Ads must persist in the player or game until completion of the ad, and cannot be altered with skip or partial-view functionality.
100 When audible, video ads must be played back at the same volume level as the video, game, or audio/music content. Video ads must be audible by default unless in a muted autoplay video ad placement.
101 Muted autoplay video ad placements can only serve ads via preferred deals, programmatic guaranteed deals or when properly declared as muted autoplay inventory . When unmuted, the video should play back at the same volume level as the video, game, or audio/music content.
102 Muted autoplay video ad placements should only play when the ad is in the viewport on page load; autoplay below the fold is prohibited.
103 Only one auto-play player or game is allowed per page
104 Video content playlists that auto-play may only display video ads in the pre-roll placement prior to the initial video, or between videos in the playlist, provided the sum duration of video content exceeds the sum duration of video ads.
105 Video ads may only be displayed in a video content clip that runs for at least as long as the duration of the video ad. To display more than one video ad, the video content clip must have duration longer than the sum duration of all the video ads.
106 Overlay bottom-third ads (non-linear)
107 Ads are not permitted to run across games, and are not available for AdSense for games and Games on Ad Manager.
108 Ads may start any time during the video content.
109 Ads must display for at least 15 seconds, or until minimized or closed by the user.
110 To display one overlay ad, the content clip must be 30 seconds or longer.
111 To display additional overlay ads, the publisher needs to consider one of these options:
112 The content clip must have 7 additional minutes of content per overlay (i.e., three overlay ads for 15 minutes of content).
113 The user paused and then restarted the video content.
114 Full-slot ads (non-linear)
115 Ads will be served as though they were linear ads in pre-roll, mid-roll and post-roll placements.
116 Ads and all associated UI elements should be entirely visible, and not covered in any form or manner.
117 Ads must display for at least 15 seconds, or until closed by the user.
118 To display full-slot ads, the content clip must be 15 seconds or longer.
119 Companion ads
120 Publishers using companion ads must place these ads close enough to the corresponding video ads for direct association.
121 Sticky Video player policy
122 A sticky video player is a video player that remains in a fixed location on the screen. The implementation of AdSense ads in sticky video players is only allowed on desktop web.
123 All Sticky Video Player Implementations must start out as an in-page video player that is not sticky. As the user scrolls the page, the video should transition from playing in the in-page video player to playing in a sticky video player, which remains in view as the user scrolls the page.
124 These policies apply specifically to Sticky Video Player Implementations:
125 Only one video player may be playing in view at any given time.
126 The sticky video player must include non-ad content.
127 No other in-page videos (content or ads) can be playing while the sticky video player is playing.
128 The in-page video player must be fully viewable on the page before transitioning to the sticky video player.
129 The transition from in-page video player to sticky video player (or vice versa) may animate over in-page video ad content, in-page ad content, or in-page content (including navigation), but the animation must be immediate and not interfere with user interaction with the content.
130 If the sticky video player has more than one edge overlapping in-page video ad content, in-page ad content, in-page content, or in-page navigation, the sticky video player must include a dismissal feature.
131 There must not be a video ad or in-page ad that is clickable within 30 pixels of the edges of the dismissal feature.
132 The dismissal feature must be visible without needing the user’s cursor to hover over the video.
133 When clicked, the dismissal feature must pause the video and
134 cause the sticky video player to disappear from the viewable screen entirely without reflowing other page content on screen at the time, or
135 return the video to original in-page video player, without scrolling the page.
136 The sticky video player must comply with minimum size requirements for video ad implementations.
137 Once the in-page video player transitions to a sticky video player, the sticky video player must remain in a fixed location on the screen, unless the user scrolls back to where the in-page video player was first displayed. In that case, the video should transition back from playing in the sticky video player to playing in the original in-page video player. When the user scrolls past again, the sticky player may once again reappear, so long as once it appears, it remains in a fixed location on the screen.
138 If desired, the sticky video player may be draggable/repositionable by the user.
139 A user dragging/repositioning the sticky video player should not trigger an ad event while a video ad is playing in the sticky video player.
140 If the sticky video player is draggable/repositionable by the user, it must have a dismissal feature.
141 On its own, apart from user action, the sticky video player should not reposition itself.
142 On its own, apart from user action, the sticky video player should not disappear from view unless all its video ads and content have finished playing.
143 Back to top Accurately declare video ad placement size.
144 Protect advertiser value
145 To protect advertiser value, users need to be able to engage with video ads. Video ads must render properly in video ad placements. Video ad placements must avoid surprising users or behaving in unexpected or non-standard ways.
146 All video ad placements must maintain a standard aspect ratio of 4:3 or 16:9 for horizontal videos, 3:4 or 9:16 for vertical videos, or 1:1 for square videos.
147 Video ad placements must be at least 256 pixels in their longer dimension, and at least 144 pixels in their shorter dimension.
148 Do not obscure, hide, remove or change the rendering of any ad content or ad controls.
149 Ads must not be placed in proximity to or obstruct game or video player controls (play, pause, volume, etc.).
150 Ads must display until the user navigates away from the page or content, unless otherwise noted for specific ad formats (see Additional requirements for specific ad formats , below).
151 Respect the user
152 Video ads must serve in an environment that is respectful of users’ experience and time:
153 For in-stream ads, the sum duration of video content must exceed the sum duration of video ads.
154 For out-stream ads, including ads in games, the amount of content experienced by users must exceed the sum duration of interstitial ads.
155 Ads must not autoplay below-the-fold, nor may ads play on hover.
156 On desktop, autoplay is only allowed when at least 50% of the ad unit is visible on a 1024x768 viewport.
157 On mobile, autoplay is only allowed when at least 50% of the ad unit is visible on a 360x600 viewport.
158 No more than one video ad placement may play in view at any given time.
159 Additional policies apply to video ad placements in a sticky video player (a video player that remains in a fixed location on the screen):
160 A sticky video player must start out as an in-page video player that is not sticky.
161 As the user scrolls the page, the video must transition from playing in the in-page video player to playing in a sticky video player, which remains in view as the user scrolls the page.
162 The in-page video player must be fully viewable on the page before transitioning to the sticky video player.
163 If the sticky video player has more than one edge overlapping in-page video ad content, in-page ad content, in-page content, or in-page navigation, the sticky video player must include a dismissal feature.
164 The dismissal feature must be visible without needing the user to hover over or tap on the video.
165 Additional requirements for specific ad formats
166 TrueView and skippable video ads
167 AdWords allows advertisers buying on YouTube to extend their budgets to sites and apps that partner with Google, including using our proprietary TrueView format. To be eligible to receive skippable ads, including TrueView ads, these additional policies apply:
168 Video ad placements must be audible by default.
169 Scroll-to-play ads are not permitted for TrueView.
170 For mid-rolls, the video content’s duration must be at least 10 minutes.
171 Out-stream ads
172 Out-stream ad placements are "out of stream" -- i.e. video ad placements that do not have an accompanying video. This includes in-app interstitials, in-article ads, in-feed ads, and ads in games. To be eligible to receive out-stream ads, these additional policies apply:
173 Out-stream ads must be clearly identified as advertisements. Learn more about ad attribution .
174 Autoplay out-stream video ad placements, apart from interstitials and rewarded placements, must be muted by default, unless the user has explicitly opted to enable sound.
175 For interstitial placements, audio can be enabled or disabled on initial load, subject to the user’s phone settings. For example, if an interstitial loads when the user’s phone is sound off, the interstitial must load in a muted state.
176 Out-stream video ads other than interstitials may begin playing only when at least 50% of the pixels in the player are visible in the viewport and must stop playing when fewer than 50% of the pixels in the player are visible in the viewport, unless the user has interacted with the play button in the video ad controls.
177 Out-stream video ad placements cannot cause the page to reflow its layout before, during, or after the video ad renders. In other words, the placement must not shift the content up or down in the user's viewport. The placement must not expand to full screen on scroll over.
178 Out-stream video ad placements, except interstitials, must scroll along with the other content in the app or page. No sticky implementations of out-stream ads are allowed.
179 In-article ads must be placed between paragraphs, and in-feed ads must be placed within a feed of items.
180 Next: AdSense for Search (AFS) policies Next: AdSense for Search (AFS) policies