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AddThis (en) - Lo Que Deberías Saber 08-sep-2017 | 99,97%
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0 AddThis has been acquired by Oracle and will soon transition to the Oracle Privacy Policy. Click here to view the Oracle Privacy Policy. Please note that the provisions of the AddThis Privacy Policy below will remain active until the policy transition is complete.
1 Privacy Policy
2 AddThis ("AddThis", "we", "us", or "our") provides a suite of technologies to be made available on a Publisher Site (defined below) that allow a Publisher End User (defined below) to share, follow, view, recommend and interact with Publisher Content (“AddThis Tools”) and allow the Publisher to collect information from the Publisher End User as a result of the Publisher End User’s visit to the Publisher Site. AddThis also provides Publishers (defined below) a platform where Publishers can customize their websites and/or applications to provide Publisher End Users with more relevant advertising (“AddThis Platform”). We provide this privacy policy to let Publisher End Users, Toolbar Users (defined below) and Visitors to www.addthis.com (the "Site") know what information is collected via the Site, the AddThis Toolbar (defined below), and the AddThis Tools and how we use, manage, share and protect that information (“Privacy Policy”).
3 Scope
4 This Privacy Policy applies to information collected via the Site, the AddThis Toolbar and the AddThis Tools available on a Publisher Site. "Publishers" means the owner or operator of a website or mobile device application that makes the AddThis Tools available on their site or mobile device application to collect Publisher Data (defined below) as a data controller (collectively, “Publisher Sites”). "Publisher End Users" means individuals who visit, access and/or use the AddThis Tools from a Publisher Site.
5 This Privacy Policy does not apply to customers of AddThis services who are not Publishers and have not downloaded the AddThis Tools (“Non-Publishers”). This Privacy Policy also does not apply to a Non-Publisher’s own collection and use of information to conduct marketing activities, including when the Non-Publisher does so using AddThis services. Such information is collected, shared and used subject to the individual privacy policy of the Non-Publisher who collected it, and therefore is not covered by this Privacy Policy.
6 The Information We Receive and How We Use It
7 1. AddThis Tools
8 Except where otherwise noted in this Privacy Policy, AddThis Tools collect information on Publisher Sites that does not directly identify an individual and is instead designed to identify the device used by the Publisher End User to interact with Publisher Sites (“Publisher Data”). When a Publisher End User visits a Publisher Site, AddThis Tools collect Publisher Data via Cookies and Pixels. “Cookies” are small text files that contain a string of characters and uniquely identify a browser. “Pixels” are small strings of code that provide a method for delivering a graphic image on a webpage or other document. Pixels allow the operator of a webpage or other document, or a third party who serves the Pixel, to set, read, and modify Cookies on, and to transfer other data to, the browser used to view the webpage or other document. Cookies and Pixels allow the AddThis Tools to collect Publisher Data. When a Publisher End User uses the AddThis Tools on a Publisher Site to share information and content the Publisher makes available on the Publisher Site (“Publisher Content”) (e.g., to share Publisher Content to Facebook), the Publisher End User is redirected through the Site before the Publisher End User is directed to their destination website.
9 Publisher Data may consist of the following:
10 Internet Protocol address, Mobile Ad ID (MAID), browser type, browser language, type of operating system, the date and time the Publisher End User visited the Publisher Site, and behavior on the Publisher Site, such as how long the Publisher End User visited the Publisher Site;
11 The web search the Publisher End User used to locate and navigate to the Publisher Site;
12 Information regarding how often a Publisher End User uses the AddThis Tools; and
13 Geo-location data derived from a Publisher End User’s Internet Protocol address.
14 Publishers license us Publisher Data so that we can build Segments and Profiles for ad delivery and reporting purposes. “Profiles” are unique sets of information about a computer or device, or a set of multiple computers or devices sharing common attributes. “Segments” are a group of Profiles that share a common behavior or preference (e.g., travel enthusiast, sports fan). Publishers also license us Publisher Data so that we can use Publisher Data for detecting, preventing, and addressing fraud or technical issues, research and development purposes, internal operational purposes, and to create aggregate statistics for market research or analytics services.
15 We also use Publisher Data to customize the AddThis Tools to the Publisher End User’s usage patterns. For example, when a Publisher End User shares Publisher Content on a Publisher Site to Facebook, AddThis places the Facebook icon at the top of the Publisher End User’s AddThis Tools menu.
16 AddThis may also provide integrations with a Publisher’s email service provider to allow the Publisher to collect Publisher End Users’ emails on behalf of the Publisher. The emails collected on behalf of the Publisher are excluded from the definition of “Publisher Data” and these emails are not retained or used by AddThis to provide interest-based advertising or to provide AddThis marketing.
17 It is common for a Publisher End User to use multiple browsers on a single device, or use various devices (such as desktops, smartphones, and tablets), to access Publisher Content on the Internet. This can result in a Publisher End User having multiple Profiles across various browsers or devices used by the Publisher End User. AddThis may use cross-device technology that is designed to enable AddThis, Publishers and other AddThis partners to connect these Profiles. Publisher End Users may opt out of AddThis’ use of cross-device technology as described below in the “Opting Out” section.
18 When a Publisher End User visits a Publisher Site, we collect Publisher Data via Cookies and Pixels. The AddThis Tools also incorporate Cookies and Pixels from our third party partners to enable the synchronization of internal unique identifiers between AddThis and our third party partners to facilitate online behavioral advertising. For a list of those third party partners, please click here . The “Opt-Out” button available at the top of this page will opt the Publisher End User out of data collection by these third party partners. Please see the “Opting Out of Online Advertising facilitated by the AddThis Tools” section below for more information.
19 Following is a description of the types of Cookies used by the AddThis Tools on Publisher Sites:
20 Analytics Cookies - When a Publisher End User visits a Publisher Site that has AddThis Tools enabled, AddThis places an analytics Cookie on the Publisher End User’s device that helps AddThis provide insights to the Publisher on Publisher End Users’ activities on a Publisher Site, including how frequently a Publisher End User’s device has visited or how the Publisher End User’s device has interacted with the Publisher Site
21 Market Research Cookies - When a Publisher End User visits a Publisher Site that has the AddThis Tools enabled, AddThis may also place a market research Cookie on the Publisher End User’s device, or enable one of AddThis’ partners to place such a Cookie. Market research Cookies are similar to analytics Cookies in that they count how frequently a Publisher End User has visited a Publisher Site, but these Cookies also enable market research companies to evaluate the success of particular marketing programs by collecting aggregate data across multiple websites.
22 Targeted Advertising Cookies – When Publisher End User visits a Publisher Site that has AddThis Tools enabled, AddThis also places a targeted advertising Cookie on the Publisher End User’s device that helps AddThis deliver or enable the delivery of advertising that is customized to the Publisher End User’s interests and to keep track of how many ads Publisher End Users have seen.
23 When a Publisher End User visits a Publisher Site, the Publisher End User may opt to share the Publisher Content by email using the AddThis Tools. The Publisher, via the AddThis Tools, will use the email address to send one email. The Publisher will not receive the email address and AddThis will delete the email address upon completion of the task. To opt out of emails sent by Publisher End Users using AddThis Tools, please click here .
24 2. The AddThis Site
25 AddThis collects information on the Site that directly identifies an individual in order to register and administer a Publisher’s account on the Site and provide Publisher with access to the AddThis Platform, to send communications and administrative emails, to respond to inquiries and provide support, and to send marketing and product update messages. This information may include, without limitation, name, address, and email address (“Account Information”).
26 We also collect certain information automatically from Visitors to our Site (“Visitors”). This Site may use Analytic Cookies, session Cookies (which expire once a web browser is closed) and persistent Cookies (which stay on a device until deleted) to improve the quality of our Site, to keep track of login names, passwords, and pages visited on the Site; and to personalize the Site and tailor content to the Visitor’s interests. Persistent Cookies can be removed or blocked by following the directions in the Internet browser. If Visitors to the Site elect to block Cookies, Visitors may not be able to access certain personalized sections of our Site. AddThis does not respond to Do Not Track (DNT) signals from browsers.
27 The Site may permit Visitors to participate in interactive forums or post comments on the Site. AddThis does not control the content Visitors post to these forums. Any content Visitors post to these forums will be visible to other Visitors who have access to the forums. Visitors should tailor any content they submit to the forums appropriately.
28 Opting Out of Online Advertising facilitated by the AddThis Tools
29 If a Publisher End User prefers that we and our third party partners do not collect information via Cookies and Pixels for the purposes outlined in this Privacy Policy, the Publisher End User may opt out of data collection via the “Opt-Out” button available at the top of this page. Upon opting out, we will place an opt-out Cookie on the Publisher End User’s device. The opt-out Cookie tells the AddThis Tools and our third party partners not to collect Publisher Data from that device. Publisher End Users may be able to change browser settings to cause the browser to refuse third-party Cookies, or to indicate when a third-party Cookie is being sent. Check the browser's "Help" files to learn more about how the browser handles Cookies.
30 Please note that if Cookies are blocked on an End User’s device, our opt-out process may not function properly. Please also note that if the Publisher End User uses a different computer, device or Internet browser, or deletes Cookies, the Publisher End User will need to exercise their opt-out choice for that user, device or browser.
31 To opt out of emails sent by Publisher End Users using AddThis Tools, please click here . Recipients of AddThis marketing emails directly from AddThis can opt out of receiving them by clicking the "Unsubscribe" link included at the bottom of emails we send. Please note that upon unsubscribing or opting out, we may still send Site and AddThis Platform related communications that are not marketing.
32 Sharing of Information
33 We share Publisher Data and/or Account Information as follows:
34 We license Publisher Data to third-party partners, consistent with this Privacy Policy, for ad delivery and reporting purposes, for detection, prevention, and addressing fraud or technical issues.
35 We share Publisher Data and/or Account Information with third parties if we have a good faith belief that disclosure is reasonably necessary to (a) satisfy applicable law, regulation, or legal process, (b) respond to requests from public and government authorities including public and government authorities outside your country of residence, for national security and/or law enforcement purposes, (c) enforce the applicable Terms of Service, including investigation of potential violations thereof, (d) detect, prevent, or otherwise address fraud or technical issues, or (e) protect against harm to the rights, property or safety of AddThis, Publisher End Users or the public as required or permitted by law.
36 We share Publisher Data and/or Account Information with our affiliates, in which case we will require them to honor this Privacy Policy. Additionally, in the event we go through a business transition such as a merger, acquisition by another company, or sale of all or a portion of our assets, we expect that any Publisher Data and/or Account Information that we have will be among the assets transferred.
37 We share Publisher Data and/or Account Information with third parties to help us operate our business, such as with vendors and contractors that assist us in sending email, marketing and customer service.
38 In addition, we may aggregate Publisher Data and/or Account Information with the information of others and share that aggregated information with third parties without restriction.
39 We do not create sensitive health-related or finance-related Segments that we consider sensitive with third parties. The types of health segments we create may be found by clicking here . The types of finance segments we create may be found by clicking here .
40 AddThis Toolbar
41 In addition to the AddThis Tools that appear on Publisher Sites, we offer our AddThis Toolbar (“AddThis Toolbar”) that can be downloaded by users (“Toolbar User”), installed as a plug-in on the Toolbar User's browser and used to share content from virtually any website. When a Toolbar User uses the AddThis Toolbar, we collect non-personally identifiable information about the Toolbar User's usage of the AddThis Toolbar, including whether the Toolbar User downloads and installs the AddThis Toolbar, how and when the Toolbar User utilizes the AddThis Toolbar and when the Toolbar User uninstalls the AddThis Toolbar. We use this information to understand how the AddThis Toolbar is being used and to help us ensure that our AddThis Toolbars are functioning properly. The Toolbar data is added to the Publisher Data and used, shared, and retained as described in this Privacy Policy. Toolbar Users can opt-out of data collection and use as described in the “Opting Out” section. We also collect but do not store the keyword searches that each Toolbar User executes via the AddThis Toolbar. We collect the keyword searches in order to provide them to the search engine indicated in the AddThis Toolbar (e.g., Yahoo!), and such search engine's use of the keywords is governed by its own privacy policy.
42 Security, Retention, and Data Integrity
43 We use physical, technical, and administrative safeguards that are designed to protect Publisher Data and Account Information from loss, misuse and unauthorized access, disclosure, alteration and destruction. However, the Internet is an open system and we cannot guarantee that unauthorised third parties will never be able to defeat those measures or use your Account Information for improper purposes.
44 In the event that AddThis determines that Account Information stored by AddThis is acquired, or is reasonably believed to have been acquired, by an unauthorized person and applicable law requires notification, AddThis will, consistent with the reasonable needs of law enforcement and subject to applicable law, provide notification as required by law.
45 We retain Publisher Data for up to 24 months. Publisher Data collected in certain jurisdictions may be retained per internal practices for timeframes less than 24 months to address regional variances. AddThis may also retain statistical data related to the performance, operation and use of AddThis Tools for more than 24 months for security and operations management, statistical analyses, service improvement, and research and development. We retain the Account Information used to register for a Publisher’s account on this Site for as long as the account is active unless the registrant has deleted his or her Account Information in the account settings . Billing information will be retained per legal requirements and internal retention periods. We may inactivate a Publisher’s account and delete the associated Account Information if the Publisher has not logged into the Site and/or the AddThis Platform for a period of fourteen (14) consecutive months.
46 Access
47 Oracle maintains a consumer tool called the Oracle BlueKai Registry , which allows Publisher End Users to view all standard Segments Publishers allow AddThis to share via the Oracle Audience Data Marketplace that are applicable to the computer that views the registry (“Registry”). Within the Registry, Publisher End Users may remove individual Segments at their sole discretion. Publishers and other partners may create custom Segments that may not appear in the Registry and over which Oracle has no visibility.
48 Keep in mind that the Segments presented within the Registry are Segments from the Profile associated with the specific browser, computer or device that the Publisher End User is using to visit the Registry. Unless AddThis has linked browsers, computers or devices across devices into a common Profile (as described in the "The Information We Receive and How We Use It" section above), Publisher End Users may see different Segments when viewing the Registry from a different browser, computer or device.
49 AddThis will allow an individual to access their Account Information to the extent it is available and allow correction or deletion of inaccurate Account Information. If Account Information was provided while registering for our Site, the registrant may access and modify or delete Account Information at any time by visiting the account settings . Please contact us at privacy_ww@oracle.com with any other requests to access or delete Account Information. We process requests within a reasonable period of time after receipt.
50 Children
51 We do not knowingly collect or maintain Account Information from individuals who are under 13 years of age, and no part of our Site, AddThis Platform, AddThis Tools, or AddThis Toolbar are designed to attract people under the age of 13. If we obtain knowledge that an individual is under the age of 13, we will take steps to remove that individual's Account Information from our databases.
52 Industry Involvement
53 AddThis is a member of, and adheres to the codes of, several industry groups including the Network Advertising Initiative (“NAI”), the Digital Advertising Alliance (“DAA”), European Digital Advertising Alliance (“EDAA”) and the Interactive Advertising Bureau (“IAB”). Please visit these industry groups for more information on the advertising industry and for more opt-out choices.
54 Links to Other Sites
55 Our Site, AddThis Platform, AddThis Tools, or AddThis Toolbar may contain links to, and allow Visitors to share content on, third party websites and services. By providing such links to third party websites or services or allowing sharing of content, we are not endorsing, authorizing or representing that we are affiliated with that third party, nor are we endorsing the third party’s privacy or information security policies or practices. We encourage reading the privacy policies of these third party websites and services to understand how such third parties collect, use and share information.
56 Cross Border Transfers
57 Oracle is a global corporation with operations in over 80 countries and has developed global data security practices designed to ensure that your personal information is appropriately protected. Please note that personal information may be transferred, accessed and stored globally as necessary for the uses and disclosures stated above in accordance with this policy. By providing your personal information via the AddThis Tools you consent to Oracle transferring your personal information to its affiliates globally and to third party entities that provide services to Oracle.
58 Oracle has implemented appropriate safeguards for transfers of personal information originating from the European Economic Area (“EEA”) to Oracle affiliates and unaffiliated third parties located outside the EEA.
59 Dispute Resolution
60 If you have any complaints regarding our compliance with this policy, you should first contact us . We will investigate and attempt to resolve complaints and disputes regarding use and disclosure of your personal information in accordance with this policy.
61 If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request .
62 Enforcement, Questions, and Complaints
63 For inquiries or complaints regarding this Privacy Policy or our use of Account Information, please contact AddThis by emailing us at privacy_ww@oracle.com or writing to us at quoting your full name and address:
64 Chief Privacy Officer, Oracle Corporation
65 10 Van De Graaff Dr.
66 Burlington, MA 01803
67 United States of America
68 Changes to this Privacy Policy
69 Please note that this Privacy Policy may change from time to time. In the event we make material changes that reduces your rights or Oracle obligations under this Privacy Policy, we will post a prominent notice in this section of this Privacy Policy notifying users when it is updated.
70 Last updated/version: June 22 Privacy Policy
71 Introduction
72 AddThis tools provide website owners with the capability to enable users to instantly share webpages, blogs, news, photos, videos, and other content to the most popular social networks and other destinations via a browser plug-in or website plug-in.
73 Oracle ('Oracle', 'we', 'us', or 'our') operates a technology called AddThis. AddThis includes the following key components:
74 1. AddThis Tools: Oracle provides an AddThis suite of technologies to website publishers for use on their websites or mobile device applications ('AddThis Tools'). With AddThis Tools, publishers can (i) enable users to share, follow, view, recommend and interact with the publisher’s content, and (ii) collect information from those users as a result of their visit. The AddThis Tools are available for download through AddThis.com or through selected third party sites.
75 2. AddThis Platform: Oracle also provides publishers with a platform where they can perform analytics and customize their websites and/or applications to provide users with more relevant advertising (“AddThis Platform”).
76 3. AddThis Toolbar: Oracle also enables users to download and install directly from Oracle an AddThis Toolbar as a browser plug-in that enables users to share content from virtually any website (“AddThis Toolbar”). The AddThis Toolbar is available for download through AddThis.com or through selected third party sites.
77 This Privacy Policy has two key purposes:
78 1. When you interact with a website or mobile device application on which a publisher has installed AddThis Tools, your direct interactions are primarily with that publisher. Therefore, in our AddThis Terms of Service with the publisher, we require that the publisher informs you directly of how it may collect and use your personal information in this context and get your consent where appropriate. Oracle also informs you through this Privacy Policy how it uses, manages and shares the personal information it receives via the publisher and the AddThis Tools.
79 2. In addition, when you download the AddThis Toolbar and use it to share content, we may collect certain personal and other information about you. Through this Privacy Policy, we explain to you how we may use, manage and share that information.
80 Scope
81 As described above, this Privacy Policy only applies to (i) information received via AddThis Tools available on a Publisher’s website or mobile device applications (collectively, “Publisher Site”) and (ii) information collected via the AddThis Toolbar. 'Publisher' means the owner or operator of a Publisher Site that incorporates and displays the AddThis Tools and makes the AddThis Tools available to End Users. 'End Users' means individuals who visit, access and/or use the AddThis Tools from a Publisher Site. “Toolbar User” means individuals who download and use the AddThis Toolbar.
82 This Privacy Policy does not govern the use of the AddThis Platform by the Publisher (or any individual working for the Publisher). Specifically, the Privacy Policy does not apply to personal information Oracle collects from Publishers on www.addthis.com (“AddThis Site”) in order to register and administer a Publisher’s account on the AddThis Site and provide the Publisher with access to the AddThis Platform. Oracle’s Privacy Policy on https://www.oracle.com/legal/privacy/privacy-policy.html describes how we collect and use such Publisher personal information.
83 Types of AddThis Data and How AddThis Data is Received
84 The AddThis Tools and AddThis Toolbar collect information from the device used by the End User to interact with Publisher Sites or by the Toolbar User to interact with the AddThis Toolbar (“AddThis Data”).
85 AddThis Data may consist of the following:
86 Internet Protocol (IP) address, Mobile Advertising ID (MAID) (which allows mobile app developers to identify who is using their mobile apps), mobile application ID, browser type, browser language, type of operating system, and the date and time the End User visited a Publisher Site or Toolbar User used the Toolbar;
87 Behavior on a Publisher Site, such as how long the End User visited the Publisher Site, End User sharing behavior of content on a Publisher Site, and scrolling behavior of an End User on a Publisher Site;
88 The referring URL and the web search the End User used to locate and navigate to a Publisher Site;
89 Keywords entered into the AddThis Toolbar search functionality, and whether and when the Toolbar User downloads, installs, or uninstalls the AddThis Toolbar;
90 Information regarding how often an End User uses the AddThis Tools and how often a Toolbar User uses the AddThis Toolbar; and
91 Geo-location data derived from an End User’s and Toolbar User’s IP address.
92 AddThis Data will be treated as personal information to the extent required under applicable law. Publishers are required per the AddThis Terms of Service to obtain all necessary End User consents and authorizations, and provide any required notices for the provision of AddThis Data collected from End Users to Oracle.
93 When an End User visits a Publisher Site or when a Toolbar User uses the AddThis Toolbar, AddThis receives AddThis Data via Cookies and Pixels. “Cookies” are small text files that contain a string of characters and uniquely identify a browser. “Pixels” are small strings of code that provide a method for delivering a graphic image on a webpage or other document. Pixels allow the operator of a webpage or other document, or a third party who serves the Pixel, to set, read, and modify Cookies on, and to transfer other data to, the browser used to view the webpage or other document. Cookies and Pixels allow the AddThis Tools and AddThis Toolbar to receive AddThis Data. When an End User uses the AddThis Tools on a Publisher Site to share information and content the Publisher makes available on the Publisher Site (“Publisher Content”), the End User is redirected through the AddThis Site before the End User is directed to their destination website where they want to publish or share the Publisher Content (e.g., to share Publisher Content to a social media site such as Facebook).
94 Oracle may also receive End Users’ email addresses on behalf of the Publisher on a Publisher Site and transfer those emails addresses to Publisher’s email service provider. The email addresses collected on behalf of the Publisher are excluded from the definition of “AddThis Data” and these email addresses are not retained or used by Oracle to provide interest-based advertising, or to provide Oracle marketing or other Oracle purposes.
95 How Oracle Uses AddThis Data
96 Enable AddThis Tools functionality. We use AddThis Data to process an End User’s and Toolbar User’s request to share content via the AddThis Tools and AddThis Toolbar. We also use AddThis Data to customize the AddThis Tools and AddThis Toolbar to the End User’s and a Toolbar User’s usage patterns. For example, when an End User shares Publisher Content on a Publisher Site to Facebook, Oracle places the Facebook icon at the top of the End User’s AddThis Tools menu.
97 Provide End Users and Toolbar Users with interest-based advertising. Publishers provide us with AddThis Data upon End User consent so that we can build Segments and Profiles to facilitate personalized interest-based advertising for End Users. By installing the AddThis Toolbar, Toolbar Users provide consent for us to use their AddThis Data for interest-based advertising. “Profiles” are unique sets of information about a computer or device, or a set of multiple computers or devices sharing common attributes. 'Segments' are a group of Profiles that share a common behavior or preference (e.g., travel enthusiast, sports fan). The types of Segments that are linked to your computer or device can be viewed in the Registry. Please see below for information on the Registry under 'Access.'
98 Personalized recommendation and messages. Publishers can use AddThis Data and insights on End User interests provided by AddThis to personalize the Publisher Site. For example, the Publisher can provider an End User with an article recommendation or a coupon based on prior interest displayed by the End User. Additionally, if a Publisher determines End Users are interested in sports, the Publisher can customize the Publisher Site to be more sports-centric.
99 Link browsers and apps across devices. Oracle may use cross-device technology that is designed to enable AddThis, Publishers and other Oracle partners to connect Profiles in a browser and a mobile application. AddThis’ mobile Software Development Kit (SDK) product allows Oracle to link the mobile browser and the mobile application so that Publishers can customize Content within the Publisher application and receive analytics. End Users and Toolbar Users may opt out of AddThis’ use of cross-device technology as described below in the “Opting Out” section.
100 Sync unique identifiers. The AddThis Tools also incorporate Cookies and Pixels from our third party partners to enable the synchronization of unique identifiers between Oracle and our third party partners to facilitate online behavioral advertising across the online advertising ecosystem. For a list of those third party partners, please visit: http://www.addthis.com/privacy/pixel-partners. The “Opt-Out” button available at the top of this page will opt the End User out of data collection by Oracle and cease the syncing of unique identifiers with our third party partners. Please see the “Opting Out of Online Advertising facilitated by the AddThis Tools” section below for more information.
101 Protect and develop AddThis functionality. We use AddThis Data to understand how the AddThis Tools and AddThis Toolbar are being used and to help us ensure that the AddThis Tools and AddThis Toolbar are functioning properly. We also use AddThis Data for detecting, preventing, and addressing fraud or technical issues, research and development purposes, internal operational purposes, and to create aggregate statistics for market research or analytics services.
102 Opting Out of Online Advertising facilitated by the AddThis Tools
103 AddThis Opt-out. If an End User or Toolbar User prefer that Oracle and our third party partners do not receive information via Cookies and Pixels for the purposes outlined in this Privacy Policy, the End User or Toolbar User may opt out of data collection at any time via the “Opt-Out” button available at the top of this page. Upon opting out, we will place an opt-out Cookie on End User’s or Toolbar User’s device. The opt-out Cookie tells the AddThis Tools and AddThis Toolbar not to include information from that device in AddThis Data.
104 Browser Opt-out. End Users or Toolbar Users may also be able to change browser settings to cause the browser to refuse third-party Cookies, or to indicate when a third-party Cookie is being set. Check the browser's 'Help' files to learn more about how the browser handles Cookies.
105 Industry Opt-out. Opt out tools are also provided by the following industry groups:
106 Digital Advertising Alliance (DAA): http://www.aboutads.info/choices/
107 Network Advertising Initiative (NAI): http://www.networkadvertising.org/choices/
108 European Interactive Digital Adverting Alliance (EDAA): http://www.youronlinechoices.eu/ and http://www.edaa.eu/
109 Please note that if Cookies are blocked on an End User’s or Toolbar User’s device using the Browser Opt-out, the AddThis and industry opt-out processes may not function properly. Please also note that if the End User or Toolbar User uses a different computer, device or Internet browser, or deletes Cookies, the End User or Toolbar User will need to exercise their opt-out choice for that device or browser again.
110 Mobile Opt-Out. While the opt-out methods described above may work for mobile web browsing, they are Cookie-based and are therefore less reliable in mobile 'app' environments that may not accept Cookies. As an alternative, Oracle suggests End Users or Toolbar Users download AppChoices App provided by the Digital Advertising Alliance (DAA). This app allows consumers to exercise opt-out control for specific companies, including AddThis, and provides a more reliable opt-out signal when consumers are in a mobile app.
111 AddThis Tools and AddThis Toolbar respond to Limit Ad Tracking settings in a mobile device. End Users or Toolbar Users may also be able to adjust device settings to limit the collection of data from the AddThis Tools and AddThis Toolbar. Check the device’s 'Help' files to learn more about Limit Ad Tracking.
112 Blocking Emails Shared via AddThis Tools or AddThis Toolbar. End Users or Toolbar Users may opt to share content (with other users for example) by email using the AddThis Tools or AddThis Toolbar. By using the AddThis Tools or AddThis Toolbar, the End User or Toolbar User agrees to abide by the general rules of conduct in the Terms of Service. Oracle does not verify the email address provided by the End User or Toolbar User. Oracle will delete the email address upon completion of the task. To opt out of emails sent by End Users or Toolbar Users using AddThis Tools, please visit: http://www.addthis.com/privacy/email-opt-out
113 Toolbar Uninstallation. The AddThis Toolbar can be uninstalled at any time. Please refer to your browser’s support or help feature to determine how to uninstall the AddThis Toolbar.
114 Disclosing AddThis Data to Third Parties
115 We share AddThis Data as follows:
116 We license AddThis Data to third-party partners, such as marketers, integration partners, pixel partners and resellers consistent with this Privacy Policy, for the purposes stated above in 'How Oracle Uses AddThis Data.''
117 We share AddThis Data with third parties if we have a good faith belief that disclosure is reasonably necessary to (a) satisfy applicable law, regulation, or legal process, (b) respond to requests from public and government authorities including public and government authorities outside your country of residence, for national security and/or law enforcement purposes, (c) enforce the applicable Terms of Service, including investigation of potential violations thereof, or (d) protect against harm to the rights, property or safety of Oracle, End Users, Toolbar Users, or the public as required or permitted by law.
118 We share AddThis Data with our affiliates, in which case we will require them to honor this Privacy Policy. Additionally, in the event we go through a business transition such as a merger, acquisition by another company, or sale of all or a portion of our assets, we expect that any AddThis Data that we have will be among the assets transferred.
119 We share AddThis Data with third-party service providers in order for those service providers to perform business functions for Oracle or on behalf of Oracle customers. When Oracle shares AddThis Data with third party service providers, we require them to use AddThis Data only for the purpose of providing services to us and to implement security controls to maintain the confidentiality of that information.
120 In addition, we may aggregate AddThis Data with the information of others and share that aggregated information with third parties without restriction to the extent allowed by applicable law.
121 Security, Retention, and Data Integrity
122 We use physical, technical, and organizational safeguards that are designed to protect AddThis Data from loss, misuse and unauthorized access, disclosure, alteration and destruction. In the event that Oracle determines that AddThis Data stored by Oracle is acquired, or is reasonably believed to have been acquired, by an unauthorized person and applicable law requires notification, Oracle will, consistent with the reasonable needs of law enforcement and subject to applicable law, provide notification as required by law.
123 We retain AddThis Data for up to 24 months. AddThis Data collected in certain jurisdictions may be retained per internal practices for timeframes less than 24 months to address regional variances. Oracle may also retain statistical data related to the performance, operation and use of AddThis Tools for more than 24 months for security and operations management, statistical analyses, service improvement, and research and development.
124 Access
125 Oracle maintains a consumer tool called the Oracle BlueKai Registry (http://www.bluekai.com/registry/), which allows End Users and Toolbar Users to view the type of standard Segments Oracle shares via the Oracle Audience Data Marketplace that are applicable to the browser, computer or device that views the registry ('Registry'). Within the Registry, End Users and Toolbar Users may opt-out at any time. Publishers and other partners may create custom Segments that may not appear in the Registry and over which Oracle has no visibility.
126 Keep in mind that the Segments presented within the Registry are Segments from the Profile associated with the specific browser, computer or device that the End User or Toolbar User is using to visit the Registry. End Users or Toolbar Users may see different Segments when viewing the Registry from a different browser, computer or device. Under certain conditions, End Users or Toolbar Users may also request that their information be removed from AddThis Data. Please submit any such request using the contact details set out in the 'Enforcement, Questions, and Complaints' section.
127 Sensitive Data
128 Oracle is aware of the sensitivity of certain types of data. We do not create any online interest Segments that reflect third-party marketing information that we consider sensitive. For example, we do not create sensitive health-related or finance-related Segments that we consider sensitive with third parties. The current list of types of health segments we do create may be found by clicking https://cache.addthiscdn.com/site/legal/AddThis_Healthcare_Segments-11142016.pdf here. The current list of types of finance segments we create may be found by clicking https://cache.addthiscdn.com/site/legal/AddThis_Finance-Information-Collected-04032014.pdf here. We may further restrict segments based on the differing laws in countries outside of the United States.
129 We do not knowingly receive or maintain AddThis Data from individuals who are under 16 years of age, and no part of our Site, AddThis Platform, AddThis Tools, or AddThis Toolbar are designed to attract people under the age of 16. If we obtain knowledge that an individual is under the age of 16, we will take steps to remove that individual's AddThis Data from our databases.
130 Industry Involvement
131 Oracle is a member of, and adheres to the codes of, several industry groups including the http://optout.networkadvertising.org/ - Network Advertising Initiative ('NAI'), the http://www.aboutads.info/ - Digital Advertising Alliance ('DAA'), http://youronlinechoices.eu/ - European Digital Advertising Alliance ('EDAA') and the https://www.iab.com/ - Interactive Advertising Bureau ('IAB'). Please visit these industry groups for more information on the advertising industry and for more opt-out choices.
132 Links to Other Sites
133 AddThis Platform, AddThis Tools, and AddThis Toolbar may contain links to, and allow End Users and Toolbar Users to share content on third party websites and services. By providing such links to third party websites or services or allowing sharing of content, we are not endorsing, authorizing or representing that we are affiliated with that third party, nor are we endorsing the third party’s privacy or information security policies or practices. We encourage reading the privacy policies of these third party websites and services to understand how such third parties collect, use and share information.
134 Cross Border Transfer
135 Oracle is a global corporation with operations in over 80 countries and has developed global data security practices designed to ensure that End User and Toolbar User personal information is appropriately protected in all locations globally. Please note that such personal information may be transferred, accessed and stored globally as necessary in accordance with this Privacy Policy. Oracle has implemented appropriate safeguards for transfers of personal information originating from the European Economic Area ('EEA') to Oracle affiliates and unaffiliated third parties located outside the EEA.
136 Enforcement, Questions, and Complaints
137 For inquiries or complaints regarding this Privacy Policy, please contact Oracle by emailing us at privacy_ww@oracle.com or writing to us at the address below and providing your full name and address:
138 enforcement-2
139 Dispute Resolution
140 We will respond to inquiries and attempt to resolve complaints and disputes regarding use and disclosure of your personal information in accordance with this Privacy Policy.
141 If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request.
142 Changes to this Privacy Policy
143 Please note that this Privacy Policy may change from time to time. In the event we make material changes that reduces your rights or Oracle obligations under this Privacy Policy, we will post a prominent notice in this section of this Privacy Policy notifying End Users and Toolbar Users when it is updated.
144 , 2017 Last updated/version: August xx, 2017