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OpenX (en) - Política de Privacidad y Puerto Seguro 10-feb-2016 | 1,88%
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0 Your privacy is important to us and we have prepared this Privacy Policy to explain how we collect, use and protect Personal Information (defined below) and Non-Personal Information (defined below) when you use the OpenX Website and your choices for managing your information preferences.
1 By using the OpenX Website, you signify your consent to this Privacy Policy and the Terms and Conditions of Use posted on the OpenX Website. This Privacy Policy applies to all users of the OpenX Website; if you are a website publisher that uses the OpenX Software or a participant in the OpenX Ad Exchange, or an end user of such publishers’ websites, and want to learn more about the privacy principles regarding our advertising technologies, please click on the following links:
2 Read more about our OpenX Software Privacy Principles.
3 Read more about our OpenX Ad Exchange Privacy Principles.
4 Read more about OpenX’s compliance with the US-EU Safe Harbor Framework and the US-Swiss Safe Harbor Framework, including how EU citizens can submit inquiries or complaints.
5 1. Managing Your Information Preferences.
6 You may review, correct, update, or change your Personal Information, or remove your Personal Information from our direct marketing efforts, at any time by changing the relevant setting in your OpenX community profile or by contacting us via our online contact form or by emailing us at privacy@openx.org . If you have questions or concerns regarding this Privacy Policy, please contact us the same way.
7 2. Information We Collect.
8 (a) Personal Information. We collect information that personally identifies you, such as your name, username, email address, and such other information as we may from time to time request (“Personal Information”) only if you choose to share such information with us. For example, you may be asked to provide us with certain Personal Information when you register for webinars, request marketing communications and at other times. The decision to provide this information is optional; however, if you elect not to register or provide such information, you may not be able to access certain content, features, or services available on or through the OpenX Website.
9 (b) Non-Personal Information. We automatically collect anonymous usage information that does not identify an individual user (“Non-Personal Information”) to help us understand how users use the OpenX Website. For example, each time you use the OpenX Website we automatically collect the type of Web browser you use, your operating system, your Internet Service Provider, your IP address, the pages you view, and the time and duration of your visits to the OpenX Website.
10 (c) Cookies and Web Beacons. We use cookies (a small file containing a string of characters that uniquely identifies your Web browser) and Web beacons (an electronic file placed within a Web site that monitors usage). We use cookies and Web beacons to improve the quality of the OpenX Website. Most Web browsers are initially set up to accept cookies, but you can reset your Web browser to refuse all cookies or to indicate when a cookie is being sent. However, certain features of the OpenX Website may not work if you delete or disable cookies. Some of our Service Providers (described below) may use cookies and Web beacons in connection with the services they perform on our behalf. The OpenX Website also serves advertising from the OpenX Ad Exchange; please read the OpenX Ad Exchange Privacy Principles to learn more about the OpenX Ad Exchange and the OpenX ad serving cookie.
11 3. How We Use Personal And Non-Personal Information We Collect.
12 (a) General. We use Non-Personal Information and Personal Information for internal purposes only, such as to notify you of new products or services, to send service notifications, to customize the advertising and content you see, to fulfill your requests for products and services, to improve the OpenX Website, to conduct research, to solicit your feedback and input about the OpenX Website, and to provide more relevant products, services, and advertisements on or through the OpenX Website. Non-Personal Information and Personal Information may be combined with data collected from other sources so that we may further improve the relevance of products, services, and advertisements offered on or through the OpenX Website. We will not sell, share or rent Personal Information to third parties, and we will not otherwise disclose Personal Information to third parties, without your express permission or as expressly disclosed in this Privacy Policy.
13 (b) Service Providers. From time to time, we might establish a business relationship with other persons or entities whom we believe trustworthy (“Service Providers”). For example, we may contract with Service Providers to provide certain services, such as advertising, analytics tools, widget providers, DNS providers, data management services, Web hosting, and Web development. We provide our Service Providers with only the information necessary for them to perform these services. Each Service Provider must agree to implement and maintain reasonable security procedures and practices appropriate to the nature of the information involved in order to protect your information from unauthorized access, destruction, use, modification or disclosure. Service Providers are prohibited from using Personal Information for purposes other than as specified by OpenX.
14 (c) Standard Analytics Information. We may use, and disclose to third parties, certain Non-Personal Information regarding the OpenX Website (e.g., number of visits, page views, number of registered members who reside in a particular geographic location, etc.). However, such information does not identify you individually.
15 (d) Affiliates; Change of Control. We may share Non-Personal Information and Personal Information with entities controlling, controlled by, or under common control with OpenX. In the event that OpenX is merged, sold, or in the event of a transfer of some or all of our assets, we may disclose or transfer Non-Personal Information and Personal Information in connection with such transaction.
16 (e) Other. In certain instances we may disclose Non-Personal Information or Personal Information when we believe it is necessary to identify, contact or bring legal action against persons or entities in order to protect OpenX or our users or when we believe that the law or legal process requires such disclosure.
17 4. Third Party Links.
18 The OpenX Website may contain links to websites or content operated and maintained by third parties, over which we have no control. You access such third-party websites or content at your own risk. You should always read the privacy policy of a third-party website before disclosing any information to the website.
19 5. Public Forums.
20 Please be advised that, whenever you voluntarily post information to any OpenX community page or any other public forums, such information can and may be accessed by the public. This means that any person or entity with access to such information can potentially use it for any purpose, including sending unsolicited communications.
21 6. Security.
22 Information that we collect is stored on servers that OpenX solely manages, using standard security procedures and practices appropriate to the nature of the information in an effort to protect information from unauthorized access, destruction, use, modification, or disclosure. However, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect information transmitted on or through the OpenX Website, we cannot and do not guarantee or warrant the security of any information you transmit on or through the OpenX Website, and you do so at your own risk.
23 7. Children’s Privacy Statement.
24 We do not knowingly collect Personal Information from children under the age of 13. If we become aware that we have inadvertently received Personal Information from a child under the age of 13, we will delete such information from our records.
25 8. Processing in the United States.
26 Please be aware that Personal Information may be transferred to and maintained on, servers or databases located outside your state, province, country, or other jurisdiction where the privacy laws may not be as protective as those in your location. If you are located outside of the United States, please be advised that we process and store all information in the United States and your consent to this Privacy Policy represents your agreement and understanding to this processing.
27 9. Privacy Policy Changes.
28 From time to time, we may change this Privacy Policy. If we decide to change this Privacy Policy, in whole or in part, we will inform you by posting the revised Privacy Policy on the OpenX Website. Those changes will go into effect on the Effective Date disclosed at the end of the revised Privacy Policy. Your continued use of the OpenX Website constitutes your agreement to abide by the Privacy Policy as revised. If you object to any such revisions, your sole recourse shall be to stop using the OpenX Website.
29 Effective Date: December 1, 2015 LEGAL: WEBSITE PRIVACY POLICY
30
31 Effective Date: February 7, 2016
32 This Privacy Policy explains how OpenX Software Ltd. and its subsidiaries (“OpenX”) collect, use, and disclose information, and your choices for managing your information preferences.
33 What This Policy Covers
34 This Privacy Policy describes OpenX’s data practices associated with our corporate website (www.openx.com) and OpenX services (“Services”), and the choices that OpenX provides in connection with our collection and use of your information. This Privacy Policy is intended for both website publisher customers (“Publishers”) and individual users of websites and apps. For Publishers, this Policy explains how OpenX may collect, use and disclose information associated with your company and with your company’s websites and apps that use OpenX Services. For individual website and app users, this Privacy Policy explains how OpenX may collect, use, and disclose information when you visit our website or when you use any website or app that uses OpenX Services.
35 OpenX Services include our Ad Exchange, a Web-based marketplace that enables publishers, advertisers, and ad networks to efficiently market, buy and sell digital and mobile advertising and ad inventory. OpenX also offers services, such as our Ad Server, through which we act as a service provider to enable our Publishers, advertisers, ad networks, and other clients to manage their advertising inventory and to collect and use data to provide advertising on their digital and mobile properties and across the Internet. In this case, Publishers may use our services to process data, which they collect or source. Publishers and other clients may also have their own policies that govern how they collect, use, and share data. These policies may differ from OpenX’s policies described in this Privacy Policy. Please consult the privacy policies of the websites you visit and apps you use to become familiar with their privacy practices and to learn about any choices that these companies may offer with respect to their information practices.
36 Finally, the OpenX website may contain links to websites or content operated and maintained by third parties, over which we have no control. We encourage you to review the privacy policy of a third-party website before disclosing any information to the website.
37 Information Collection and Use
38 OpenX collects contact information through our website when you choose to provide it, such as your name, username, or email address. For example, you may be asked to provide us with contact information when you register with the OpenX website and when you purchase the Services. The decision to provide this information is optional; however, if you elect not to register or provide such information, you may not be able to access certain content, features, or services available on or through the OpenX website. In order to make payments owed to Publishers, OpenX may also request additional information from Publishers such as other contact information and billing account information.
39 OpenX uses this contact and billing information to operate and improve our website and Services, such as to provide notices about your Service, to fulfill your service requests, or to request your feedback or conduct research. OpenX also uses contact information to send you information about new products or Services; where OpenX needs your permission to do this, we only send such information in accordance with any permissions granted.
40 We may also collect additional information through our website and Services, such as the following:
41 ‘Free form’ demographic information (e.g. age, gender, marital status)
42 Browser information (e.g. URL, browser type, ‘click through’ data)
43 Ad reporting or delivery data (e.g. size/type of ad, ad impressions, location/format of ad, data about interactions with the ad)
44 Device-type information (e.g. screen dimensions, device brand and model)
45 Unique identification numbers (e.g. IP address and mobile/cell phone device ID)
46 Location data (as derived from IP address or GPS (for mobile))
47 Interest segments (i.e. inferred information on the behavior or likely interests associated with a device)
48 Retargeting data (i.e. data revealing previous interest in a product or website)
49 Information about the possible relationships among different browsers and devices
50 With respect to data collected via the OpenX Ad Exchange, we may combine information that does not directly identify an individual with data collected from other sources and disclose the combined information to participating publishers, advertisers and ad networks so that they can determine whether to bid on ad inventory and in order to improve the relevance of the advertising presented to users. We also use the information we collect to host, operate, maintain, secure, and further develop and improve our Services, such as to keep track of advertising delivery and to measure the effectiveness of advertising delivered through our Services, and investigate compliance with OpenX’s policies and terms and conditions.
51 OpenX does not engage in activities that require parental notice or consent under the Children’s Online Privacy Protection Act (COPPA). If you believe that OpenX has inadvertently collected information from a child under 13 that is subject to parental notice and consent under COPPA, please contact OpenX using the contact information below to request deletion of the information.
52 Cookies and Web Beacons. We use cookies (a small file containing a string of characters that uniquely identifies your Web browser), Web beacons (an electronic file placed within a Web site that monitors usage), pixels, etags, and similar technologies to operate and improve our website and Services, including for interest-based advertising as described below. Some of our Service Providers (defined below) may also use such technologies in connection with the services they perform on our behalf.
53 We use the following categories of cookies for our website and Services:
54 Strictly Necessary Cookies
55 These cookies are essential in order to enable you to navigate our website and use its features. Without these cookies, Services you have asked for such as remembering your login details cannot be provided.
56 Performance Cookies
57 These cookies collect anonymous information on how people use our website. For example, we use these cookies to help us understand how customers arrive at our site, browse or use our site and highlight areas where we can improve, such as navigation and marketing campaigns. The data stored by these cookies never shows personal details from which your individual identity can be established.
58 Functionality Cookies
59 These cookies remember choices you make such as the country from which you visit our website, language and search parameters such as size, color or product line. These cookies can then be used to provide you with an experience more appropriate to your selections and to make the visits more tailored and relevant. The information these cookies collect may be anonymized and they cannot track your browsing activity on other websites.
60 Targeting Cookies or Advertising Cookies
61 These cookies collect information about your browsing habits in order to make advertising more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of an advertising campaign. The cookies remember the websites you visit and that information is shared with other parties such as advertisers. Please see our Interest-Based Advertising section below for information about your choices regarding our use of these technologies for interest-based advertising.
62 Publishers, advertisers and third-party ad networks that participate in the OpenX Ad Exchange may also utilize cookies or similar technologies to deliver ads and monitor the performance of such ads. The collection of information through cookies or similar technologies by such third parties will be governed by their own privacy policies and principles, which OpenX does not control.
63 Your browser may offer tools to enable or disable cookies by modifying the settings in your browser. However, please note that certain features of the OpenX website may not work if you delete or disable cookies. Moreover, if you delete cookies after previously opting out of OpenX’s Ad Exchange practices, you may need to renew your opt-out choice. To read about your choices with regard to OpenX’s use of cookies in our services, please see below.
64 Information Sharing
65 We will disclose contact and billing information to third parties only as described in this Privacy Policy:
66 with your express permission;
67 with our affiliates, which include entities controlling, controlled by, or under common control with OpenX;
68 where we contract with third parties to provide certain services, such as advertising, analytics, data management services, web hosting, and web development (“Service Providers”). We ask Service Providers to confirm that their privacy and security practices are consistent with ours, we provide our Service Providers with only the information necessary for them to perform the services we request, and Service Providers are prohibited from using such information for purposes other than as specified by OpenX;
69 in the event that OpenX is merged, sold, or in the event of a transfer of some or all of our assets (including in bankruptcy), or in the event of another corporate change, we may disclose or transfer information in connection with such transaction; and
70 where we believe it is necessary to protect OpenX or our users; to enforce our terms or the legal rights of OpenX or others; or to comply with a request from governmental authorities, legal process, or other legal obligations.
71 We may also share and disclose other information that we collect, including aggregate information, as we consider necessary to develop and provide our Services, including in the ways described above. The information that we share in this way would not, in the United States, be considered to personally identify an individual.
72 Public Forums. OpenX may offer online resources that facilitate communications among the OpenX client community and others. Whenever you voluntarily post information to any public forum offered by OpenX, such information along with your user name can be accessed by other users of the forum, including members of the public if the forum is open to the public.
73 Interest-Based Advertising and Opting Out
74 OpenX adheres to the Digital Advertising Alliance (DAA) Self-Regulatory Principles in the US and to the European Digital Advertising Alliance (EDAA) Principles in the EU and the IAB Europe OBA Framework.
75 As discussed above , the OpenX Ad Exchange uses cookies, Web beacons, pixels, etags, and similar technologies to give Publishers the possibility to offer, and Ad Exchange advertisers the ability to show, targeted ads on the device on which you are viewing this policy or a different device. These ads are more likely to be relevant to you because they are based on inferences drawn from location data, web viewing data collected across non-affiliated sites over time, and/or application use data collected across non-affiliated apps over time. This is called “interest-based advertising.” In addition, certain third parties may collect data on the OpenX website and combine this data with information collected from other websites over time for purposes that include interest-based advertising.
76 Opting Out from a Browser that Permits Cookies: If you would like to learn more about this type of advertising, or would prefer to opt out of website interest-based advertising enabled by OpenX’s Ad Exchange, US residents may visit www.aboutads.info/choices to opt out of this form of advertising by companies participating in the DAA self-regulatory program and European Union residents may opt-out of this form of advertising by companies participating in the EDAA at www.youronlinechoices.com . Note that if your browser does not accept third-party cookies, you may not be able make choices via these tools. Refer to the ‘Opting Out from a Browser that Blocks Cookies’ section to learn more.
77 Opting Out for Application Data: To opt out of OpenX’s collection and use of data for interest-based advertising on mobile apps, US residents may download the DAA’s AppChoices application from the Android or iOS app store on your mobile device.
78 Opting Out for Location Data: You may opt out of our collection and use of precise location data by using the location services controls in your mobile device’s settings.
79 Opting Out from a Browser that Blocks Cookies: Please note that in order for your opt-out choice to be effective, you must ensure that your browser is set to accept third-party cookies such as the OpenX opt-out cookie. Some browsers block third-party cookies by default, and you may need to change your browser settings to accept third-party cookies before opting out.
80 Effect of Opting Out: If you use a different device or browser, or erase cookies from your browser, you will need to renew your opt-out choice.
81 If you opt out of OpenX’s practices, you may continue to receive interest-based advertising through other companies. Third-party advertisers and ad networks that participate in the OpenX Ad Exchange may also use their own cookies and other ad service technologies to display and track their ads. We do not control and are not responsible for such third-party advertisers’ and ad networks’ information practices or their use of cookies and other ad service technologies. To learn more about the practices of these companies, please read their privacy policies.
82 Even if you opt-out, OpenX may continue to collect data for other purposes and you still will receive advertising from the OpenX Ad Exchange when you visit websites of a Publisher who uses our Services – but such advertising will not be targeted to you.
83 Reviewing and Updating Information
84 OpenX takes reasonable steps to ensure that information is accurate, complete, current, and reliable for its intended use. For contact or billing information submitted through our website, you may review, correct, update, or change your information, request that we delete your information, or remove your information from our direct marketing efforts, at any time by e-mailing us at privacy@openx.com .
85 International Information Transfers
86 Please be aware that the information we collect, including contact and billing information, may be transferred to and maintained on servers or databases located outside your state, province, country, or other jurisdiction, where the privacy laws may not be as protective as those in your location. If you are located outside of the United States, please be advised that we process and store information in the United States and your consent to this Privacy Policy represents your agreement and understanding to this processing.
87 For European Union (“EU”) and Swiss Residents. In order to provide for an adequate level of data protection OpenX complies with the US-EU Safe Harbor Framework and the US-Swiss Safe Harbor Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information from European Union Member States and Switzerland. OpenX has self-certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement, as described in this policy. To learn more about the Safe Harbor program and to view OpenX’s certification, please visit www.export.gov/safeharbor .
88 In compliance with the US-EU and US-Swiss Safe Harbor Principles, OpenX commits to resolve complaints about your privacy and our collection or use of your personal information. European Union or Swiss citizens with inquiries or complaints regarding this Privacy Policy should first contact OpenX at:
89 privacy@openx.com
90 OpenX Technologies, Inc.
91 Attention: Legal Department
92 888 East Walnut Street, 2nd Floor
93 Pasadena, CA 91101
94 USA
95 OpenX has further committed to refer unresolved privacy complaints under the US-EU and US-Swiss Safe Harbor Principles to an independent dispute resolution mechanism operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed by OpenX, please visit the BBB EU Safe Harbor Dispute Resolution Program website for more information and to file a complaint.
96 Security
97 Information that we collect is stored using procedures and practices reasonably designed to help protect information from unauthorized access, destruction, use, modification, or disclosure.
98 Policy Updates
99 From time to time, we may change this Privacy Policy. If we decide to change this Privacy Policy, in whole or in part, we will inform you by posting the revised Privacy Policy on the OpenX website. Those changes will go into effect on the effective date disclosed in the revised Privacy Policy.
100 Contact Us
101 If you have any questions or concerns regarding this OpenX Privacy Policy, please contact us by e-mailing us at privacy@openx.com .
102 Additional Information for European Union Residents
103 For European Union residents, the data controller in respect of your personal information is OpenX Ltd.
104 As set out above, Publishers may use the Services to process data that they collect for their own purposes. In this respect we act as data processor for the Publisher, which may have its own Privacy Policy, which explains how it uses personal information.
105 For Information Collected or Used in Japan
106 OpenX Japan Kabushiki Kaisha (OpenX Japan) may share contact and billing information in the cases of information sharing set forth in “Information Sharing.” When OpenX Japan shares contact and billing information with our affiliates, the affiliates will use such information for the purposes set forth in this Privacy Policy, and OpenX Software Ltd. is responsible for management of shared information.
107 You may request disclosure, notification of the intended purpose, correction, addition, deletion, and cessation of use or cessation of disclosure to third parties of your personal information held by OpenX Japan, by e-mailing us at privacy@openx.com .
108